The Hidden Costs of a Slow Website: Boost Your Speed, Boost Your Business
Show Notes:
In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed explore the critical importance of website speed for business success. Discussing insights from a 2018 article by web design and SEO experts 95Visual, they delve into how site speed impacts search engine rankings, operational costs, customer retention, and overall user experience. The episode emphasizes that a fast website not only improves direct metrics like conversion rates but also builds subconscious trust and brand loyalty. Listeners are encouraged to evaluate their own site's performance and consider professional help to optimize speed, solidifying the idea that website efficiency is foundational for a thriving online presence.
00:00 Introduction to Business Ignite Podcast
00:16 The Importance of Website Speed
00:40 Insights from 95Visual's Article
02:15 Impact on Business and Costs
02:51 Customer Experience and Trust
05:18 Conversions and Revenue
07:21 Practical Steps to Improve Website Speed
08:14 Conclusion and Final Thoughts
Resources:
- Website Speed & Usability - This article discusses the critical role of website speed and usability in creating a positive user experience. It explains how fast-loading websites reduce bounce rates and keep visitors engaged, while usability ensures that users can easily navigate and find what they need. The article highlights the importance of optimizing both speed and design to enhance customer satisfaction, improve search engine rankings, and ultimately drive more conversions for your business. https://www.95visual.com/resources/articles/website-speed-usability
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