The Critical Role of Mobile Optimization in Business Growth

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Welcome back to the business ignite podcast, where we light the fire

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for business growth and marketing success.

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Your hosts, Ethan Walker, Samantha Reed,

bring you the latest trends, expert

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insights, and actionable strategies

to fuel your business journey.

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Let's ignite your potential.

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Ethan Walker: All right, everyone,

welcome back for another deep dive today.

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We're talking about something that's

well, kind of essential for businesses

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in the digital age, making sure your

online presence is actually up to date.

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Samantha Reed: Definitely.

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It's something a lot of people don't

think about, but it can make or break you.

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Ethan Walker: Totally.

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We're diving into this article

from 95 visual and it's all

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about mobile friendly websites.

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Honestly, this article was

a huge wake up call for me.

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Samantha Reed: It's eyeopening for sure.

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Makes you realize how much

the online world has changed.

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Ethan Walker: So, like, right off the

bat, the article hits you with this.

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Samantha Reed: Yeah.

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Ethan Walker: Almost everyone,

like nearly all consumers, use

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online stuff to shop locally.

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Samantha Reed: Yeah, and think about it.

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Ethan Walker: It's true.

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Samantha Reed: When's the last time

you actually looked for, like, a

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restaurant or a store or whatever

without pulling out your phone?

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Ethan Walker: Literally all the time.

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It's how I find everything.

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But honestly, I never thought

about it from, like, the business

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side before reading this.

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Samantha Reed: And that's the thing.

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This isn't just about

how we use the internet.

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It's about understanding

that everyone else does, too.

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And businesses need to adapt.

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The article even talks about how

Google's completely on board with this.

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They prioritize websites

that are designed for phones.

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If yours isn't, You're

basically invisible.

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Ethan Walker: It's like, what's

the point of even having a website

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if it looks terrible on a phone?

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You know?

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It's your business card, your storefront,

your everything in a lot of ways.

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Samantha Reed: Exactly.

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It's the first impression, and if it's

a bad one, people are just going to hit

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that back button and find someone else.

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Ethan Walker: So true.

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They're not going to go through the

hassle of trying to pinch and zoom

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just to read a menu or something.

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Samantha Reed: Right.

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And the article makes a

really good point about this.

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A bad mobile site is worse

than no mobile site at all.

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Ethan Walker: Seriously.

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Is it really that bad?

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Samantha Reed: Think about it.

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If you land on a website, and it's

just a mess on your phone, it makes

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the whole business look unprofessional.

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Like, they don't care.

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Ethan Walker: And with so much

competition these days, you can't

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afford to give off that impression.

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Samantha Reed: Exactly.

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And the article talks about

these three things, exposure,

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relevance, and business growth.

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They're all connected to this,

and it all comes down to how

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people experience your site.

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Ethan Walker: It's not just about

having a mobile version either,

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right, like a stripped down thing.

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It has to be just as

good as the desktop site.

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Samantha Reed: Right.

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It needs to be a good experience

across the board, easy to

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use, looks good, all of it.

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That's where things like responsive

design come in, where the website

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adapts to whatever screen you're on.

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Ethan Walker: So it's not just about,

like, shrinking things down, it's about

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making the whole thing work seamlessly.

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Navigation, content, everything.

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Samantha Reed: Yes, that

consistent experience builds trust.

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And here's the thing, that

article, that was back in: 2017

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imagine how important it is now.

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Ethan Walker: Seriously.

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So, where do we go from here?

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Samantha Reed: It makes

you wonder what's next.

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Voice search, AI, who knows what's

coming, but it's safe to say

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that things aren't slowing down.

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Ethan Walker: Absolutely.

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If you're not keeping up,

you're falling behind.

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Samantha Reed: Exactly.

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So if you haven't already, now's

the time to make sure your online

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presence is ready for anything.

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Ethan Walker: Great advice.

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Thanks for diving into this with us.

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Samantha Reed: Happy to be here.

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Speaker 2: Thanks for tuning

into the Business Ignite podcast,

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where we fuel your business

growth and marketing success.

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Until next time, stay ignited.