Unveiling the Power of Landing Pages for Business Growth

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Welcome back to the business ignite podcast, where we light the fire

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for business growth and marketing success.

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Your hosts, Ethan Walker, Samantha Reed,

bring you the latest trends, expert

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insights, and actionable strategies

to fuel your business journey.

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Let's ignite your potential.

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Samantha Reed: All right.

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Um, imagine this.

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You're, you're online looking

for a deal on those, uh, noise

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canceling headphones you want.

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You click a link that promises a discount

but instead of the product page, you, you

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end up on this like bare bones web page.

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It's all focused on those headphones.

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Ever, ever had that happen.

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Ethan Walker: Yeah, that's a landing page.

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That's

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Samantha Reed: a landing page, okay.

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And those are what we're,

uh, diving into today.

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We've got a great article

here from, uh, 95 Visual.

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It's titled, What is a landing

page and how can it help?

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It's gonna be our, kind

of our guide today.

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Yeah.

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So, before we get, uh, lost in

the details, let me ask you.

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Okay.

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You ever clicked a link and you felt

like you went to a different website?

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Ethan Walker: That disconnect.

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That's, uh, that's intentional, actually.

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Gets at the core of a landing page.

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Samantha Reed: So it's not just me.

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It's, it's actually on purpose.

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Ethan Walker: Oh yeah, absolutely.

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See, a homepage is like a,

uh, like a department store.

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Tons of stuff.

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But if you want one

thing, maybe not the best.

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Samantha Reed: Right, right.

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A

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Ethan Walker: landing page

is like a boutique, laser

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focused on one product or goal.

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Samantha Reed: Makes sense.

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Streamlining, cutting through the clutter.

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Ethan Walker: Precisely.

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Homepage is like a fishing net.

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Okay.

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Okay, landing page.

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Precision spear.

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Straight for it.

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Samantha Reed: I like it.

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Okay, so what are we,

what are we spearing?

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What's the goal here?

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Ethan Walker: Two main targets.

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Generating leads and driving purchases.

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Samantha Reed: So lead

generation, that's getting you

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to sign up for something, right?

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Newsletter, free trial,

something to get your info.

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Ethan Walker: Exactly.

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Say you love to cook.

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Healthy stuff.

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You find a landing page, free

ebook, plant based recipes,

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you give your email in, right?

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More than just some random cooking site.

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Oh,

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Samantha Reed: for sure.

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It feels like a fair trade, right?

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They give you something and, and

they get a chance to connect later.

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Ethan Walker: That's it.

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Targeted information.

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Speaks directly to you.

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Samantha Reed: Okay.

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And then on the flip side,

you said driving purchases.

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So that's like what those, uh,

limited time offers make you

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feel like you got to get it now.

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Ethan Walker: Exactly.

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Fear of missing out, you know.

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They'll use great images,

copywriting, you'll want that product.

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Samantha Reed: So we got the, what

focused webpages for leads or sales?

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But what about the why?

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Why go through the hassle?

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What's the benefit for businesses or even

just people using these landing pages?

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Ethan Walker: That's where it gets

interesting, goes way beyond just

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those goals, actually a ripple

effect on your whole strategy.

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Samantha Reed: Okay.

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Now I'm really intrigued.

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Let's, let's get into it.

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What's, what's the first

one that comes to mind?

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Ethan Walker: Well, remember we were

talking about how important that

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targeted information is for those leads.

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Samantha Reed: Yeah.

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Ethan Walker: Ties right

into the first big benefit.

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Building super focused lists.

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Samantha Reed: Building

super focused lists.

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Okay, so we're talking about

really refining, like, honing

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in on that audience, right?

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Ethan Walker: Absolutely.

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Imagine you're launching, let's

say handcrafted leather journals.

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Samantha Reed: Ooh, nice.

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Ethan Walker: Instead of just

some big generic email blast, you

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build a landing page specifically

for, like, stationery lovers.

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Offer a free guide.

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The Art of Journaling.

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Samantha Reed: Oh, I'd sign

up for that in a heartbeat.

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I'm already there.

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Ethan Walker: Right.

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And the leads from that, those are golden.

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They're primed for your journals because

you've already got them with journaling.

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Samantha Reed: You're handpicking

your audience instead of just,

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you know, yelling into the void.

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Okay, targeted lists.

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Got it.

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What else?

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What's another perk?

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Ethan Walker: They're also perfect for

those, those gotta have it now offers.

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Samantha Reed: Oh, you mean those,

like the limited time sales, flash

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sales, those sorts of things?

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Ethan Walker: Exactly.

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The, what do we call them?

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Temporary offer home.

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Samantha Reed: That's right.

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Yeah, give them their own little space.

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Makes sense.

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Ethan Walker: Because you can

really tailor the whole page,

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just highlight that one offer.

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Plus, easier to take down when it's done

than redesign your whole site, right?

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Samantha Reed: Makes me think about

this one time I was browsing for,

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well, let's just say some really

nice shoes I couldn't resist.

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And that landing page, it was

like these shoes were flying

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off the, the digital shelves.

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Ethan Walker: And it probably were.

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That's scarcity, urgency, all at work.

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Samantha Reed: So we've got the

targeted lists, temporary offers.

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What else makes these

landing pages so special?

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Ethan Walker: This next one's a

favorite because it's all about

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how, how we adapt in marketing.

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Landing pages are a testing ground.

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Samantha Reed: A testing ground,

like a, like a lab for ideas?

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Exactly.

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Say you're

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Ethan Walker: not sure, bold

headline or something softer, right?

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Samantha Reed: Test it

out on the landing page.

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Ethan Walker: Right on it.

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Make two versions, one with each headline.

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See what people click on more.

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Samantha Reed: So, real data.

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Not just guessing.

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I like it.

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Ethan Walker: A B testing.

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But for whole pages.

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Images, calls to action, the whole layout.

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Try it all.

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Samantha Reed: It's like trying on

outfits before the big night out, right?

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Gotta see what looks good.

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Ethan Walker: Perfect analogy.

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And speaking of gathering

information, that's our next benefit.

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Samantha Reed: Oh, right.

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You mentioned before, businesses can

learn about their audience with these.

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Still not creepy, right?

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Ethan Walker: No, no, not at all.

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Ethical data use here, promise.

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Landing pages have those forms, right?

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Sign ups, downloads.

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They can also pick up some info

about your visitors along the way.

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Samantha Reed: Like,

like what kind of info?

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Ethan Walker: Demographics, interests,

even what they were looking at

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before they got to your offer.

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Samantha Reed: Okay, I guess that makes

sense, but how does that actually,

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how does knowing all that help though?

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It's not like they're emailing

every single person individually.

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No,

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Ethan Walker: no, no.

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It's all about the bigger picture.

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See, they take this data, they analyze it.

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Let's say you see most people

on your e book page, they found

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you through, I don't know,

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Samantha Reed: So then you know that's

where you need to be advertising.

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Ethan Walker: Data

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Samantha Reed: for the win.

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Okay, so targeted lists, temporary offers,

testing, and insights about our audience.

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We are on a roll here.

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Anything else these landing pages can do?

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Ethan Walker: Believe it or not,

there's one more major benefit.

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And it has to do with

search engine results.

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Samantha Reed: Wait, hold on.

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Are you saying landing pages can

boost your Ranking or something?

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Boost my rankings.

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Okay.

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Now I'm really interested.

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How's that work?

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Ethan Walker: Keywords.

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Those words and phrases

people search with.

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Samantha Reed: Yeah.

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Yeah.

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Okay.

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But where do the landing pages come in?

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Ethan Walker: Each page is a new

chance to target those keywords.

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Remember your leather journals.

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Samantha Reed: For the stationery lovers.

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Yeah.

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Ethan Walker: Right.

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Make a page just for say, best

leather journals for writers.

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Someone searches that, they'll find

that page easier than your main website.

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Samantha Reed: So it's like, more

specific signs, leading Google right

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to where people are trying to go.

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Ethan Walker: Exactly.

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More high quality pages, more ways

for people to find you naturally, uh,

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building more bridges to the same place.

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Well,

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Samantha Reed: okay, okay, I see.

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So it's not just making it easier for

the user, but for the search engines too.

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Ethan Walker: You got it.

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User intent, search algorithms,

all that good stuff.

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Samantha Reed: This has been amazing.

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We went from the, what, those focus

pages, lead gen, sales to the why, all

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those benefits, targeted lists, those

limited time offers, having a space to try

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things out, learning about our audience,

and now this, boosting those searches.

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It's like the Swiss Army

knife of the internet.

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It

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Ethan Walker: really is something else.

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Samantha Reed: This has me thinking

about, um, you know, when you're

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looking for a very particular thing,

like, I was trying to find this

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one specific tea, you know, you can

only get at those special tea shops.

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I

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Ethan Walker: think I know

where you're going with this.

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Did you end up on a page tailor

made for tea lovers like yourself?

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Samantha Reed: Right.

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Clicked an ad, and boom,

landing cage, just for that tea.

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Even had a limited time offer, free

shipping, the works, I was sold.

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Ethan Walker: Even when

we don't realize it?

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A well made landing page, it really works.

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Samantha Reed: It's like they knew

exactly what I wanted before I did.

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Ethan Walker: That's because they're

built on how people think and act online.

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Knowing what people need,

sparking interest, guiding

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them to that click here moment.

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Samantha Reed: Subtle but powerful stuff.

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Ethan Walker: For sure.

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So next time you see a

landing page that just Clicks.

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Take a second.

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See what they did.

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Maybe they'll give you some ideas.

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Samantha Reed: I love that.

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Reverse engineering the internet.

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You heard it here first, everyone.

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Thanks for, uh, thanks for exploring

landing pages with us today.

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And until next time, stay curious.

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Speaker 2: Thanks for tuning

into the Business Ignite podcast,

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where we fuel your business

growth and marketing success.

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share this episode with a friend.

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Keep the fire burning and remember,

your success is just one strategy away.

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Until next time, stay ignited.