Fueling Your Business Growth: 9 Proven Marketing Tactics

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Welcome back to the business ignite podcast, where we light the fire

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for business growth and marketing success.

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Your hosts, Ethan Walker, Samantha Reed,

bring you the latest trends, expert

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insights, and actionable strategies

to fuel your business journey.

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Let's ignite your potential.

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Samantha Reed: Ever feel like you're,

you know, like, putting together one

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of those awesome rocket ships all shiny

and ready to go, but then You launch it,

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and P F F T just kind of fizzles out.

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That's what it can feel like to get

lost in the online world, right?

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Ethan Walker: It's a

crowded space out there.

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Samantha Reed: Totally.

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But we're not about to just,

like, wave a white flag and

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surrender to the digital void.

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We're going to figure out how to

get that website traffic soaring.

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And lucky for us, we've got

a killer game plan today.

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Ethan Walker: Oh, yeah.

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What are we diving into?

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Samantha Reed: We're tackling

nine marketing tactics to get

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more traffic, an article from

the geniuses over at 95 Visual.

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Ethan Walker: Ah, those guys.

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They know their stuff.

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Their client list is seriously impressive.

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Samantha Reed: No kidding.

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So we're not just gonna like

skim the surface here, you know.

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We're going deep on WHY these tactics

work, and more importantly, how you

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listening to this can actually use them.

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No more of that tried everything but

still invisible online frustration.

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Ethan Walker: Love that approach.

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And it's interesting they start

with the core of it all, SEO.

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Samantha Reed: It's

funny you mention that.

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SEO sometimes feels like, I don't

know, eating your vegetables.

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Like, you know it's good for you.

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Essential.

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But maybe not the most

thrilling part of the meal.

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Ethan Walker: And that's why I

always go back to the house analogy.

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Think of SEO as the foundation.

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You can have the most amazing content,

the sleekest website design, even

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some fancy ad campaigns running.

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Samantha Reed: But if you

built it on shaky ground

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Ethan Walker: Exactly.

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It all crumbles.

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No one can find you.

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Search engines like Google, they're

like Super organized librarians

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with a system only they understand.

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Samantha Reed: Okay, I'm kind of with you.

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Ethan Walker: Keywords, website

structure, even who else is linking back

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to your little corner of the internet.

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It's all sending signals.

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Tell Google what you're about, get it

right, and boom, you're on page one, baby.

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Samantha Reed: Prime real estate.

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Instead of being hidden down some digital

alleyway, I'm liking this analogy.

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Ethan Walker: And here's the kicker.

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SEO isn't a set it and

forget it kind of deal.

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Those algorithms change

more often than, like

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Samantha Reed: Than some

people change their socks.

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Ethan Walker: I know.

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I was gonna say fashion trends, but sure.

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Point is, gotta stay adaptable.

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But we can unpack that another time.

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Let's talk about

something a little sexier.

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Paid advertising.

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Samantha Reed: Everyone's got pots on ads.

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Ethan Walker: Right.

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And 95 Visual is highlighting

Facebook and Pinterest specifically.

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Makes sense.

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Tons of users.

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Samantha Reed: Sometimes it feels like

those ads are stalking me, though.

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Like, hey, I just looked at that

cute dog leash online, and bam!

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It's everywhere.

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You ever get that?

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Ethan Walker: All the time.

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And that's precisely why

knowing your audience is key.

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It's about precision targeting.

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I mean, if you're selling, let's

say, handmade fishing lures.

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Samantha Reed: You don't

want to be hitting up the

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knitting forums with your ads.

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Ethan Walker: Exactly.

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Waste of everyone's time and money.

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Samantha Reed: Facebook and

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Ethan Walker: Pinterest have gotten scary

good at narrowing down who sees what.

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Demographics, hobbies, even their

late night online shopping habits.

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Samantha Reed: So instead of being that

random ad, you're speaking directly to

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the fishing enthusiast, lure in hand.

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Ethan Walker: Gotcha.

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Speaking of reeling things in, what's

next on the 95 visual hit list?

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Samantha Reed: Influencer marketing.

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We've all heard about it.

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But they have a unique take.

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It's not enough to just follow

these influential voices.

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Ethan Walker: Because let's be real.

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Love your content gets lost

in the sea of comments.

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What are they suggesting?

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Think strategically.

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Let's go back to our fishing friend.

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Don't just follow every

influencer who's ever held a rod.

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Find the ones who really

vibe with your brand.

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The ones your ideal customer trusts.

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Samantha Reed: And then, you actually

reach out, like a real human.

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Ethan Walker: Exactly.

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Offer them a sample lure.

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Brainstorm a contest together that

benefits both of your audiences.

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Samantha Reed: Building a

relationship, not just a transaction.

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That's how you stand out.

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I like it.

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You know, it's funny how we always think

about doing marketing to our business.

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Like, it's this separate

thing, but 95 visual makes it

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feel more like, I don't know.

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Ethan Walker: Organic.

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Samantha Reed: Yeah, like it's all

connected, part of the same ecosystem.

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Which brings us to the next

tactic, giveaways and contests.

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Ethan Walker: Ah, always a crowd pleaser.

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But it's not just about giving

away free stuff willy nilly.

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It's about tapping into that

shared excitement, building

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a buzz around your brand.

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Samantha Reed: Okay, but I gotta

be honest, some giveaways I've

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seen Just makes zero sense like

a tech company giving away socks.

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Where's the connection

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Ethan Walker: right?

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That's why relevance is key Think back

to those fishing lures What if that

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tech company partnered with I don't

know a camping gear brand or a travel

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company that specializes in fishing

trips suddenly It's not random freebies.

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It's a targeted experience.

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Samantha Reed: Now you're

speaking my language.

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It's not just about the stuff.

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It's about creating a feeling.

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Shared excitement around something

people actually care about.

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Ethan Walker: Exactly.

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And speaking of excitement, 95

Visual's next tactic taps into a

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little something we all know too well.

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They call it the power of FOMO.

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Samantha Reed: Fear of missing out

and let's be real we've all been

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there scrolling through social

media like wait Everyone's doing

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that thing gotta get in on this.

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Ethan Walker: Yeah, it's like a primal

instinct limited time offer Boom

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gotta have it those countdown timers

the Almost sold out notifications.

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Samantha Reed: Don't even

get me started on those.

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Suddenly I'm convinced I need that thing,

even if I've never heard of it before.

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Ethan Walker: It all comes

down to loss aversion.

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We're hardwired to avoid missing out

on something way more than we're driven

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by potentially gaining something.

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Samantha Reed: So how do we

use this FOMO magic for good?

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Without being, you know,

manipulative marketers.

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Ethan Walker: Right, you

gotta be ethical about it.

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But it can be as simple as

highlighting limited edition products.

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Offering those early bird discounts.

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Samantha Reed: Or even just reminding

people that time is ticking.

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Okay, so we've got this

solid foundation with SEO.

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We're engaging the right people with

influencer marketing and giveaways.

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Even throwing in a dash of FOMO feels like

we're building towards something big here.

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Ethan Walker: We are.

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All of this leads us to what, in

my opinion, is the heart of it all.

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Content marketing.

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Samantha Reed: Ah, yes.

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Content is king.

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Or queen, I should say.

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But seriously, it's not enough

to just exist online anymore.

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You gotta have something worth

reading, watching, listening to.

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Ethan Walker: Exactly.

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And compelling is the name of the game.

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Think about it.

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Informative blog posts,

engaging videos, those shareable

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infographics that everyone loves.

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Samantha Reed: Yeah.

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Ethan Walker: Even downloadable

resources that offer real value.

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Samantha Reed: Hold on,

let's unpack that a bit.

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Valuable content is subjective, right?

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What's valuable to one person

might bore another to tears.

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Ethan Walker: You're absolutely right.

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That's why knowing your

audience is crucial.

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What are their pain points?

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What keeps them up at night?

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What do they secretly dream about?

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Answer those questions, and you've got the

keys to crafting content that resonates.

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Samantha Reed: Content that makes

them think, wow, they really get me.

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That's powerful stuff.

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It's like you're not just selling

a product or service anymore,

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you're building a connection.

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Ethan Walker: Precisely.

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It's about establishing that, you

know, like a trust factor that turns

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casual visitors into loyal fans.

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Samantha Reed: Okay, so we've poured

our hearts into this amazing content,

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but even the best blog post or

video needs a little nudge in the

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right direction, wouldn't you say?

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And that's where 95 Visual's

last two tactics come in.

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Give directions and compelling CTAs.

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Ethan Walker: Couldn't agree more.

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It's so easy to get caught up in

creating great content that we forget

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to tell people what to do with it.

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Samantha Reed: It's like that feeling

when you're at a museum, right?

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Surrounded by cool exhibits but no

clear path, no sense of direction.

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You might stumble upon something

interesting, but you're probably

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missing the bigger picture.

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Ethan Walker: Lost in a sea of potential.

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And that's exactly what happens when

our content lacks clear directions.

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We need to tell people,

hey, this is the next step.

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Samantha Reed: So instead of just

dropping a blog post into the void,

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we're adding strategically placed

links, clear calls to action.

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Things like, hey, if you enjoyed

this, Check out our latest product or

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join our community of awesome people.

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Ethan Walker: Make it a no brainer.

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Guide the journey from start to finish.

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Samantha Reed: Okay, so we're

giving directions, but how do

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we make those CTAs irresistible?

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Because click here just

doesn't cut it anymore.

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Ethan Walker: Amen to that.

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A truly compelling CTA is like a marketing

haiku, concise, attention grabbing.

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It's about speaking directly to

your audience's needs and desires.

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Samantha Reed: So instead of learn more,

we're going with something like, unleash

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your inner content marketing rock star.

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Ethan Walker: Now you're talking.

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Evoke emotion.

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Yeah.

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Create that sense of urgency.

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And for goodness sake, clearly

communicate the value proposition,

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what's in it for them.

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Answer that and you're golden.

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Samantha Reed: This has been amazing.

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We've gone from the nitty gritty

of SEO to crafting killer CTAs.

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But before we wrap up with some

actionable takeaways, I'm curious.

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What's resonated most with you?

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What feels like a potential

game changer for our listeners?

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Okay.

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We've covered a ton of ground here

from the foundations of SEO to like

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crafting those irresistible calls to

action, but it all comes down to this.

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How do we know if it's actually working?

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Ethan Walker: The million dollar question.

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We can talk about content and

engagement and all these fancy

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tactics, but if they're not moving

the needle, what's the point?

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Samantha Reed: Right.

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It's like, imagine building

this amazing boat, right?

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You've got the blueprints, the

materials, the whole crew, but you

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don't actually know if it floats

until you put it in the water.

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Ethan Walker: And in the marketing

world, data is our water.

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Analytics tell us what's

working, what's not.

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No more guessing games.

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Samantha Reed: But let's be real, looking

at raw data can feel like, I don't

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know, deciphering ancient hieroglyphics.

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It means something, but I'm

not sure I speak the language.

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Ethan Walker: You're not alone.

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Start with the basics.

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Website traffic, how many

people are actually showing up?

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What are they doing once they're there?

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Are they bouncing right off or

hanging out, clicking around?

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Samantha Reed: Okay, so we're looking

at website analytics, but it's not

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just about vanity metrics, right?

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Like, having a million visitors

means nothing if they're all

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leaving after two seconds.

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Ethan Walker: Exactly.

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We want quality over quantity.

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Samantha Reed: Mm

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Ethan Walker: hmm.

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Bounce rate, time on

page, conversion rate.

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Those are the numbers

that tell the real story.

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Are people engaging?

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Are they taking action?

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That's the good stuff.

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Samantha Reed: So, say we've implemented

some of these 95 visual tactics.

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We're tracking.

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Everything.

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Yeah.

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And nothing.

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Crickets.

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Like, our marketing efforts are

just disappearing into the void.

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Time

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Ethan Walker: to iterate.

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Remember that word.

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It's all about experimenting.

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Tweaking headlines, trying different

approaches, and analyzing what happens.

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Samantha Reed: If at

first you don't succeed

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Ethan Walker: Analyze,

adjust, and try again.

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Samantha Reed: I like that version better.

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And you know what, that feels like

the perfect note to wrap things up on.

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We've explored so much in this

deep dive, but the learning

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never really ends, does it?

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Ethan Walker: Not in the ever

changing world of online marketing.

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New platforms pop up every day,

algorithms are always shifting.

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It's a wild ride, but that's

what makes it fun, right?

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Samantha Reed: Absolutely.

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So to everyone listening,

remember, knowledge is power.

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Don't be afraid to experiment, track

those results, and never underestimate the

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power of a truly stellar call to action.

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And hey, if you ever feel lost in the

digital weeds, you know where to find us.

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Until next time, happy marketing.

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Speaker 2: Thanks for tuning

into the Business Ignite podcast,

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where we fuel your business

growth and marketing success.

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If you enjoyed today's episode,

be sure to rate and review us.

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It does help others find the show.

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Don't forget to follow us on social

media at Business Ignite podcast and

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share this episode with a friend.

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Keep the fire burning and remember,

your success is just one strategy away.

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Until next time, stay ignited.